Paris, Champs-Élysées, Adidas Flagship Store, Launch Zone: the best place to showcase our perspective on how to use new media technologies in a retail environment. In the concept phase, we created appealing visual language with the right tools to represent it. We used this to remix existing content, and develop new content of our own, both matching our vision. Finally, we took care of the installation: LED floor technology with tailor-made 3D content, laser mappings, 9 digital screens with custom content, semi-transparent interactive display, and product plinths.